Mohammad Shahrukh ✪'s profileHasib Shagor ✪'s profile

GOTRAX — Logo & Brand Guide

Multiple Owners
•
design brand identity branding identity Logo Design visual identity brand logos Logotype Brand Design





GOTRAX eScooters & eBikes —

GOTRAX, a leader in personal electric vehicles, has revolutionized urban mobility with its innovative and affordable products. Since its inception in 2017, GOTRAX has sold over a million units, offering an eco-friendly alternative for daily commuting.



The challenge was to develop a logo that reflects the dynamic, modern, and innovative spirit of GOTRAX, aligning with its mission to redefine urban transport through electric vehicles.


Objective: The goal was to design a logo that captures the essence of speed, innovation, and eco-friendliness, suitable for various applications and appealing to environmentally conscious consumers.


Process: The design process focused on combining elements that represent motion, technology, and accessibility. We aimed for a sleek, modern look that connects with both daily commuters and leisure users.


Solution: The final design features a dynamic helmet-like symbol, illustrating speed and protection, central themes in urban electric transport. The logo utilizes sharp lines to depict motion and agility, with the helmet’s visor styled to suggest a forward gaze into the future. 

The color plan of teal and black is similar to GOTRAX's brand colors, which helps the company stand out as innovative and eco-friendly. This logo isn't just a brand mark, it's also a sign of how committed the company is to changing the way people get around cities.



—


Project - GOTRAX Logo & Branding Guide
Category - Fintech/Biotech/Edtech
Services - CloudSync, HealthTrack, LearnSphere



Author:





design brand identity branding identity Logo Design visual identity brand logos Logotype Brand Design
design brand identity branding identity Logo Design visual identity brand logos Logotype Brand Design
design brand identity branding identity Logo Design visual identity brand logos Logotype Brand Design
design brand identity branding identity Logo Design visual identity brand logos Logotype Brand Design
design brand identity branding identity Logo Design visual identity brand logos Logotype Brand Design
design brand identity branding identity Logo Design visual identity brand logos Logotype Brand Design
design brand identity branding identity Logo Design visual identity brand logos Logotype Brand Design
design brand identity branding identity Logo Design visual identity brand logos Logotype Brand Design
design brand identity branding identity Logo Design visual identity brand logos Logotype Brand Design
design brand identity branding identity Logo Design visual identity brand logos Logotype Brand Design
design brand identity branding identity Logo Design visual identity brand logos Logotype Brand Design
design brand identity branding identity Logo Design visual identity brand logos Logotype Brand Design
GOTRAX — Logo & Brand Guide
Published:
Mohammad Shahrukh ✪'s profileHasib Shagor ✪'s profile
Multiple Owners

Owners

Mohammad Shahrukh ✪'s profile
Bangladesh
Hasib Shagor ✪'s profile
Jessore, Bangladesh

GOTRAX — Logo & Brand Guide

GOTRAX specializes in personal electric vehicles. Since 2017, they have transformed urban commuting with their innovative products. The new bran Read More

Published:

Tools

Creative Fields